The latest from CHS.
- The journal
- 34 guides and points of view
- Topics
- Brand, Advertising, Content & Production, AI & Digital, Print, Marketing
- Also in insights
- Press room, Events
Ideas, guides and points of view.
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How to analyse brand positioning
Whether you’re an ambitious start-up or a well-established name, how you position your brand can determine your long-term success. But before you can sharpen or shift… Read article -
Why is brand messaging important?
Your brand’s visual identity might catch someone’s eye, but it’s your messaging that keeps them listening. Brand messaging is what gives your brand a voice, a… Read article -
What is Brand Identity? A Guide to Creating Brand Identity
In today’s world, it’s easy to get lost in the crowd, especially when brands are popping up left, right and centre. But what if you could… Read article -
How does branding add value?
Discover how branding adds real business value, from customer trust and premium pricing to employee engagement and expansion. Read article -
What is a Go-To-Market Strategy?
A Go-To-Market (GTM) strategy is all about having a clear plan to bring your product or service to market – especially in a world of business… Read article -
What is Brand Architecture Strategy?
Often when we think of branding, there’s a lot of talk around creating strong identities, catchy logos, and memorable slogans, but what happens when your brand… Read article -
What is DRTV Advertising?
At its core, Direct Response Television (DRTV) advertising is a form of television advertising designed to get an immediate response from viewers. Unlike traditional TV ads… Read article -
What is Virtual Production?
It comes as no surprise that the advertising landscape is constantly evolving, with new technologies pushing the boundaries of creativity and flexibility. One of the most… Read article -
What is Brand Activation Strategy?
A great brand isn’t just noticed; it’s remembered, trusted, and loved. That’s where brand activation strategy comes in – but it’s not some hard written rule;… Read article -
Why is Branding Important?
When you think of branding, you may be thinking of a logo or a catchy tagline – but branding is so much more than that. For… Read article -
What is Branding Strategy?
Brands across the world are constantly fighting for attention, so having a memorable and distinct brand is no longer a luxury – it’s a necessity. Did… Read article -
What Does a UX Designer Do?
In essence, a user experience (UX) designer is at the forefront of creating digital products that not only function well but also resonate with users on… Read article -
What is a Digital Backdrop in Photography?
In the ever-changing world of photography, technology has paved the way for creative innovation. Read article -
Why Use WordPress?
WordPress has emerged as a powerful and versatile website building platform, powering over 810 million websites worldwide, which is over 40% of all websites on the… Read article -
What is performance marketing?
Performance marketing is a type of digital marketing strategy in which advertisers pay for specific actions or measurable results, rather than paying for the mere presence… Read article -
What is creative content?
What do you think of when you hear the term ‘creative content’? Perhaps you are reminded of the endless poorly designed infographics or boring whitepapers that… Read article -
What are Display Ads? Introduction to Display Advertising
Display advertising is a popular type of internet advertising where businesses and brands promote their products on websites, apps, and social media platforms using a range… Read article -
Are TikTok Ads Effective?
TikTok is the fastest growing social media platform, with over 1 billion active monthly users globally, but are TikTok ads effective, and should TikTok hold a… Read article -
What is Charity Marketing?
Charity marketing is the use of marketing techniques by a non-profit organisation to promote its cause and raise awareness about its goals. This can include campaigns… Read article -
How to use TikTok for Marketing
Are you considering using TikTok – the fastest growing social media platform for your business? You’re not the only ones. Take a look at how you… Read article -
What is Digital Acquisition?
Many businesses are devoting time and resources to developing digital strategies to attract and retain a loyal consumer base as digital technology develops and becomes more… Read article -
Effective Use of Space in Print Marketing
As catalogue design specialists, we know more than anyone the importance of space in print marketing., So if you’re baffled why using space correctly is important… Read article -
Print Design: Using Density Effectively for Product Marketing
So ‘page density’ in print design refers to a marketing spread mostly commonly found within a branded catalogue or brochure. Many professionals consider all available space… Read article -
Driving Footfall Post Pandemic: What Can Retailers Do?
The presence of the pandemic has in many ways acted as the catalyst for the consistent decline of high street business. A decline we’ve been expecting… Read article -
Conducting COVID Safe Photoshoots
How to conduct COVID safe photoshoots is a question many professionals in our field have been wrestling with. We’ve been living with these new lockdown rules… Read article -
Pet Retail: A New COVID Reality
It is a strange paradox for the pet sector at the moment. Since the first lockdown in March, pet ownership has spiked into being one of… Read article -
Brand Photography: Your Most Important Branding Asset
With over 30 years’ experience in the photographic industry, CHS has had the pleasure of creating award-nominated imagery for some of the nation’s most loved brands.… Read article -
Influencer Marketing Guide
No more than a decade ago, the term ‘influencer marketing’ was used to strictly relate to brands making use of high profile celebrities, or a very… Read article -
Millennials: How one generation is shaping the pet sector
Millennials are an important audience for nearly every industry. But with over 14 million members of this generation in the UK (statista.co.uk) they also take precedence… Read article -
How to be creative as a business
How to be creative is often a topic under some debate amongst industry professionals. There are those who believe we’re born being creative in life. Whilst… Read article -
Producing Photoshoots During A Pandemic
The Coronavirus really has changed everything hasn’t it? The team at CHS sat down to discuss the variety of ways we have overcome pandemic restrictions at… Read article -
Catalogue Design: The Hidden Persuaders
You’ve just finished printing this season’s catalogues when your client calls, frantic. “There’s been a supply screw-up! We’re about to send out our catalogue design with… Read article -
How to make your next catalogue irresistible
Your catalogue cover is prime real estate. You already know that. And you already give serious thought to what you put on every cover. After all,… Read article -
Print Marketing: Are Catalogues Still a Powerhouse?
Catalogues have had their day. At least, that’s the way most retailers were thinking once digital marketing started chipping away at catalogue revenues. Now, print marketing… Read article
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Our recent projects.
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Leach’sCalling all Scaffs – Scaffolders Day 2025
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National Grid EnergyEducating National Grid customers to get power cut prepared
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HSBC UKSimplifying Investments on TikTok
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AllianzBroker Relaunch
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CurrysReinventing Currys Retail Credit Product
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AnimedTransforming Animed’s Brand Identity
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The British Horse SocietyMembership Retention
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Mitchells & ButlersA Fresh Take on Flavour: Harvester’s Brand Evolution
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Milk&MoreTikTok Campaign
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WEXTransforming WEX’s Customer Experience
Our awards.
All our awards-
B2B Campaign Winner 2024
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Sponsorship Winner 2022
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Best Paid Social Winner 2021
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Best Use of Video Winner 2021
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Highly Commended - PMAs 2022
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Best Finance Campaign 2021
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Best Financial Services Campaign Winner 2020
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Best Financial Services Campaign Winner 2020
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Rated 9.2 out of 10 from our clients
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Marks & Spencer Food Portraiture 2nd Place 2020
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Direct Marketing and Print Winner 2019
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Creativity/Innovation Winner 2018
- All our awards
Get in touch.
Fancy a chat? We would love to hear from you.
hello@chs.agency