2024

Introducing TikTok into a traditional marketing mix.

Milk and More, our client of 8 years, leads the way in online artisan grocery shopping, blending convenience with a commitment to reducing plastic waste, all while delivering the freshest produce directly to customers.

Client: Milk & More
Discipline: Advertising, Content & Production
Services: B2B, Digital Acquisition, Integrated Campaign, Paid Social, Video

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In a world increasingly attuned to environmental concerns, we spotted a unique opportunity to connect with a younger audience not familiar with the traditional ‘milkman’, yet sharing the brand’s core values. Our challenge was not just to reach them but to expand Milk and More’s customer base through an innovative marketing campaign.

We brought Milk & More to TikTok, a first for the brand. Collaborating with creators who genuinely appreciated Milk & More’s service, we created authentic and relatable content, specifically targeting the young, eco-conscious demographic.

The results?

Our TikTok campaign significantly enhanced website traffic and new registrations, proving to be a dynamic and effective addition to Milk and More’s marketing repertoire.

Through this campaign, Milk and More not only stayed true to its essence but also successfully engaged with a new generation of environmentally conscious customers, marking a new chapter in its growth.