What is customer relationship mangement (CRM)?
CRM is the strategy and process of managing the interactions with your customers, throughout the entire lifecycle.
From onboarding a new customer and prompting purchases, to rewarding loyalty, your CRM strategy determines the experience customers have with your brand – and therefore, how they perceive your brand.
CRM is a broad term, and includes the strategy, the communications as well as the tools used to manage your customer relationships.
CRM specialisms.
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Journey planning
We can define and map out customer journeys, to help shape the experience you want for your customers. This includes looking at how best to segment customers, when and how to reach out to them, and what tactics can be used to nurture loyalty.
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Customer comms
Taking a customer journey and bringing it to life through best-in-class communications. Our award-winning team can design and write comms that will nudge customers to the desired action, with behavioural economics at the heart of everything we do.
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Rewarding loyalty
We know how to enhance the customer experience, creating loyalty programmes that customers want to be a part of.
Our CRM experts.
Meet the whole teamHow do we go Beyond Expectation?
By always being the customer champion.
When designing CRM programmes, we ensure the customer is at the centre of every decision – so that we talk to them in their language, at a time they’ll want to hear from us, in a way which will make them perceive us positively.
We ensure we advocate the customer at every single step, to create personalised, effective and award-winning journeys.
More in AI & Digital.
An AI marketing agency and enablement partner: AI consultancy, training and end-to-end workflows for marketing teams, and the websites, search, CRM and email that run on them.
Our awards.
All our awards-
B2B Campaign Winner 2024
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Sponsorship Winner 2022
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Best Paid Social Winner 2021
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Best Use of Video Winner 2021
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Highly Commended - PMAs 2022
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Best Finance Campaign 2021
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Best Financial Services Campaign Winner 2020
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Best Financial Services Campaign Winner 2020
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Rated 9.2 out of 10 from our clients
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Marks & Spencer Food Portraiture 2nd Place 2020
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Direct Marketing and Print Winner 2019
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Creativity/Innovation Winner 2018
- All our awards
Get in touch.
Fancy a chat? We would love to hear from you.
hello@chs.agency
