What is Brand Design?

Brand design is a strategic and creative discipline that focuses on developing a cohesive and compelling visual identity for a brand. It goes beyond just logos and colour schemes, extending to every visual and experiential element that shapes how a brand is perceived by its audience.

Brand design encompasses everything from logo creation and typography to colour palettes and imagery. It’s about creating a consistent and memorable experience across all touchpoints, ensuring every interaction reinforces the brand’s core values and promise. Brands are more than just products or services; they are the stories and emotions they evoke in their audiences.

Meet some of our brand design specialists.

Our team of brand designers know how to create visuals that capture your audience’s attention and make a lasting impression. Meet a few members of our brand design team below.

Meet the whole team
  1. Vicky Kwan Senior Creative
  2. Tom Morgan Creative Director
  3. Sophie Cooke Senior Creative
  4. Mike Guppy Creative Lead

Our brand design services

As a fully integrated creative agency, we are proud to offer all the services you need to craft, develop, and implement a powerful brand identity. From initial concept creation to visual elements, brand strategy, and comprehensive brand guidelines.

Brand design specialisms.

How do we approach Brand Design?

Our approach to brand design is holistic and collaborative. We work closely with you to understand your brand’s core values and strategic goals, ensuring every design decision we make aligns with your overall vision. Here are some key steps we take in the brand design process:

  1. Discovery and Research

    We conduct in-depth research to understand your market, competitors, and target audience.

  2. Strategy Development

    We develop a strategic framework that guides the design process in alignment with your business objectives.

  3. Conceptual Design

    Our creative team creates initial design concepts that blend creativity with strategic insights.

  4. Refinement and Feedback

    Through iterative refinement sessions, we hone the design based on your feedback and our expertise.

  5. Implementation and Support

    We assist in the seamless implementation of your new brand design, providing ongoing support and detailed guidelines to maintain consistency across all platforms.

How do we go beyond expectation?

We are CHS, an integrated creative agency with an incredibly talented team of brand design experts. We consider the bigger picture and work collaboratively to produce designs that inspire, engage, and make a lasting impact.

Related services03 services

More in Brand.

Branding that builds recognition and long-term value. We create distinctive brands with clear positioning, powerful messaging and consistent visual identity.

Get in touch.

Fancy a chat? We would love to hear from you.

hello@chs.agency

Start a project

Natasha Swarbrick, Business Director

Join the team

Designers, strategists, makers and more

See open roles

General enquiries

Visit us
CHS showreel