Communication Planning Agency.

Expert communications planning that aligns channels, messaging and objectives. We build clear roadmaps to maximise reach, efficiency and impact.

What is communications planning?

Communications planning (commonly referred to as comms planning) is the process of working out how best to get your campaign in front of your target audience.

Think of it as the step which brings together creative and media, mapping out what needs to be said to who and how.

The comms plan is typically led by a comms planner, who will make recommendations across the audience, the message and the channel to ensure marketing objectives are met (whether that be awareness or sales etc.). A good comms plan will also ensure the campaign idea is being shared in a way which will strongly resonate with the intended audience.

Approach to communications planning.

Clear objectives

We may have already been given business or marketing objectives, but we always ensure we have a focused set of comms objectives for the campaign. As we find that greater strategic focus allows for ideas that shine brighter.
Creative integrity

Fantastic ideas always lead to more interesting uses of formats and placements. And we love to explore the best ways to bring an idea to life, whilst still applying channel best practice for ultimate performance.
Audience first

The audience will always be at the heart of our comms plan. And we use research and insight to craft messages that will resonate, shown in places we know our audience will be.

Our communication planning experts.

Meet the whole team

Amy Ratcliffe Planning Director

How do we go Beyond Expectation?

As an integrated team, all under one roof, we specialise in taking brilliantly big ideas into channel effectively. We’re passionate about championing creativity and performance equally, helping our clients to reach new heights with their comms plans and campaigns.

Related services12 services

More in Advertising.

Campaign ideas that travel, and the media planning and buying to put them in front of the right people: TV and DRTV, outdoor, social, search and always-on activation.