What is Brand Design?
Brand design is a strategic and creative discipline that focuses on developing a cohesive and compelling visual identity for a brand. It goes beyond just logos and colour schemes, extending to every visual and experiential element that shapes how a brand is perceived by its audience.
Brand design encompasses everything from logo creation and typography to colour palettes and imagery. It’s about creating a consistent and memorable experience across all touchpoints, ensuring every interaction reinforces the brand’s core values and promise. Brands are more than just products or services; they are the stories and emotions they evoke in their audiences.
Meet some of our brand design specialists.
Our team of brand designers know how to create visuals that capture your audience’s attention and make a lasting impression. Meet a few members of our brand design team below.
Our brand design services
As a fully integrated creative agency, we are proud to offer all the services you need to craft, develop, and implement a powerful brand identity. From initial concept creation to visual elements, brand strategy, and comprehensive brand guidelines.
Brand design specialisms.
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Brand Development
We excel at creating a cohesive visual and unqiue brand identity that sets you apart in the market. From logos to full brand makeovers, our development process ensures your brand stands out.
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Brand Strategy
We outline a strategic roadmap that aligns your brand’s visual identity with your business goals. Our brand strategy services provide a clear direction and a compelling narrative for your brand.
How do we approach Brand Design?
Our approach to brand design is holistic and collaborative. We work closely with you to understand your brand’s core values and strategic goals, ensuring every design decision we make aligns with your overall vision. Here are some key steps we take in the brand design process:
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Discovery and Research
We conduct in-depth research to understand your market, competitors, and target audience.
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Strategy Development
We develop a strategic framework that guides the design process in alignment with your business objectives.
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Conceptual Design
Our creative team creates initial design concepts that blend creativity with strategic insights.
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Refinement and Feedback
Through iterative refinement sessions, we hone the design based on your feedback and our expertise.
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Implementation and Support
We assist in the seamless implementation of your new brand design, providing ongoing support and detailed guidelines to maintain consistency across all platforms.
How do we go beyond expectation?
We are CHS, an integrated creative agency with an incredibly talented team of brand design experts. We consider the bigger picture and work collaboratively to produce designs that inspire, engage, and make a lasting impact.
Our recent projects.
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Leach’sCalling all Scaffs – Scaffolders Day 2025
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National Grid EnergyEducating National Grid customers to get power cut prepared
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HSBC UKSimplifying Investments on TikTok
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AllianzBroker Relaunch
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CurrysReinventing Currys Retail Credit Product
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AnimedTransforming Animed’s Brand Identity
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The British Horse SocietyMembership Retention
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Mitchells & ButlersA Fresh Take on Flavour: Harvester’s Brand Evolution
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Milk&MoreTikTok Campaign
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WEXTransforming WEX’s Customer Experience
More in Brand.
Branding that builds recognition and long-term value. We create distinctive brands with clear positioning, powerful messaging and consistent visual identity.
Our awards.
All our awards-
B2B Campaign Winner 2024
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Sponsorship Winner 2022
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Best Paid Social Winner 2021
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Best Use of Video Winner 2021
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Highly Commended - PMAs 2022
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Best Finance Campaign 2021
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Best Financial Services Campaign Winner 2020
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Best Financial Services Campaign Winner 2020
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Rated 9.2 out of 10 from our clients
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Marks & Spencer Food Portraiture 2nd Place 2020
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Direct Marketing and Print Winner 2019
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Creativity/Innovation Winner 2018
- All our awards
Get in touch.
Fancy a chat? We would love to hear from you.
hello@chs.agency










