How HSBC Switched on Summer
Digital Acquisition, Integrated Campaign, Paid Social
HSBC It’s Payback Time.
In 2019, HSBC appointed CHS to launch their Rewards Credit Card. It was a mid-market proposition exclusively for current account customers.
- Client
- HSBC UK
- Discipline
- Advertising, Content & Production
- Services
- Digital Acquisition, Integrated Campaign, Paid Social, Video
CHS handled the entire process. From development of the proposition and wrapper, through to the production of campaign assets across VoD, YouTube, paid social and online display.
Our campaign launch video used ‘spritzing’ techniques, so we could tell our HSBC product story at lightning speed on VoD. This video was viewed over 3.7 million times.
3.7 million views
Our campaign launch video was viewed over 3.7 million times.
The paid social and online display assets followed suit – with close to 40 assets. We were also able to test messages across different visuals, including both static and video formats.
The campaign greatly exceeded our marketing targets – and has since reaped 7 industry award nominations.
7 award nominations including winner of the CIM Marketing Excellence Awards 2020 – Best Financial Services Campaign
Dare to believe with Jonnie Peacock.
Our awards.
All our awards-
B2B Campaign Winner 2024
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Sponsorship Winner 2022
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Best Paid Social Winner 2021
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Best Use of Video Winner 2021
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Highly Commended - PMAs 2022
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Best Finance Campaign 2021
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Best Financial Services Campaign Winner 2020
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Best Financial Services Campaign Winner 2020
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Rated 9.2 out of 10 from our clients
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Marks & Spencer Food Portraiture 2nd Place 2020
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Direct Marketing and Print Winner 2019
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Creativity/Innovation Winner 2018
- All our awards
Get in touch.
Fancy a chat? We would love to hear from you.
hello@chs.agency