Media planning and buying.

Independent media planning and buying across TV, outdoor, radio, press, search and social: planned with the creative, bought well and optimised always on.

Great work is wasted if the wrong people see it, or the right people see it once. We plan and buy media for brands across the UK and North America, and because the same team writes the campaign, the plan and the creative are built together rather than handed over a fence.

What we plan and buy

TV and DRTV

Linear, broadcaster video on demand and connected TV, planned for reach or for response.
Outdoor

Roadside, rail, retail and digital out of home, local or national.
Radio and audio

Commercial radio, streaming and podcasts.
Press and print

National, regional and trade titles, inserts and door drops.
Search, social and programmatic

Paid search, paid social and programmatic display, run as always-on activation.

How we work

Plan. We start with the audience and the business goal, not the channel. Every plan sets out who we need to reach, how often, what it will cost and how we will know it worked.

Buy. As an independent agency, the plan is shaped by your audience rather than by a group trading deal.

Activate and optimise. Campaigns go live with tracking in place, then stay always on: we test, move budget to what is working and report every week in plain English.

With AI

AI-driven bidding, creative testing and reporting let us spot what is working sooner and act on it the same day. Our own workflows pull the numbers together, so the time goes on decisions rather than spreadsheets.

Questions we get asked.

What is the difference between media planning and media buying?

Planning decides who to reach, where, when and how often, and what it should cost. Buying secures the space and manages it once it is live. We do both, joined up with the creative.

Do you buy TV and outdoor as well as digital media?

Yes. We plan and buy across TV and DRTV, outdoor, radio, press, search, social and programmatic display, so one plan covers every channel.

Can you plan media for work made by another agency?

Yes. We are happy to plan and buy for work made elsewhere, though clients often find it faster to have the idea and the plan under one roof.

Related services12 services

More in Advertising.

Campaign ideas that travel, and the media planning and buying to put them in front of the right people: TV and DRTV, outdoor, social, search and always-on activation.