We go Beyond Expectation.

Sounds good, doesn't it. Most agencies have a line like it. Fewer build the whole business around it.

For us it is the extra creative route nobody asked for, and the insight the brief missed. The in-house shoot that saves a client thousands. The workflow that gives a marketing team back a day a week. A 385-mile round trip to the printer at four on a Sunday morning, because the colour had to be right.

It is a simple rule, really: that'll do never does.

How we work: one team, end to end.

Most brands juggle a strategy consultancy, a creative agency, a production company, a media agency and, lately, an AI consultant. We are all of them, in one team that knows your brand from the first strategic thought to the thousandth ad.

  1. 01

    Think.. Start with what you stand for.

    Every good campaign starts long before the creative brief. We dig into the market, the audience and the business problem, then build the brand strategy, positioning and identity that everything else hangs from.

    Get this right and every pound you spend afterwards works harder.

    With AIAI-assisted research and audience modelling get us to the insight in days rather than weeks, so more of the time goes on the thinking.

    Explore Brand
    Red paint brushed onto wood
  2. 02

    Create.. Find the idea worth spending on.

    Then the idea: the thought that makes people stop, feel something and act. TV and DRTV, outdoor, press, social and in-store, written to travel across every channel and to sell, not just to win awards (though we have won a few).

    With AIWe use AI to explore more routes, sharpen the writing and version one idea for every audience, format and channel.

    Explore Advertising
    A sprinter in a stadium, then rugby players in the Allianz Park tunnel
  3. 03

    Make.. Made under our own roof.

    Our content studios in Ringwood are home to our photographers, film crews, stylists, editors and CGI artists, with a virtual production stage alongside. Making it ourselves keeps the craft high and the costs honest.

    And the people who had the idea are on set when it is shot.

    With AIAI content production works alongside the crews: generated scenes, product imagery and cut-downs, made with the same craft and cleared for commercial use.

    Explore Content & Production
    A film crew with a clapperboard on a shoot in a cafe
  4. 04

    Activate.. Put it where it counts, and keep it there.

    A great idea only works if the right people see it. We plan and buy media across TV, radio, outdoor, search and social, launch the campaign, then keep it running and improving: always on, measured every week and reported in plain English.

    With AIAI-driven bidding, testing and reporting spot what is working sooner and move the budget to it.

    Explore media planning and buying
    HSBC Payback Time Woman by Lake
  5. 05

    Accelerate.. With AI running through all of it.

    AI is not a department here. It is how we work. We build our own assistants, trained on our data and our years of experience, and end-to-end workflows that take the slow, repetitive parts out of marketing: briefing, versioning, approvals and reporting.

    And we help clients do the same. As an AI enablement partner we bring the strategy, training and workflows that make your own team faster, safely, and with your brand intact.

    Explore AI & Digital
    A Kenwood mixer, pasta maker and blender

One team. End to end.

Strategy, ideas, production, media and AI, joined up by people who work together every day, from our island in Christchurch to our studios in Ringwood. Here is everything we do.

Can’t see the service you’re looking for? Contact our team to find out more about what we do.

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hello@chs.agency

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Natasha Swarbrick, Business Director

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