2021

Petplan: The Best Care for your pets.

For the last 40 years, Petplan has been dedicated to supporting pet owners. They pride themselves on providing an elevated level of cover, ensuring pets have the very best care.

Client: Petplan
Discipline: Brand, Advertising, Content & Production
Services: Branding, Digital Acquisition, Paid Social, Video

However, in recent years the pet insurance marketplace has become increasingly overcrowded. More competitor brands have emerged, using aggressive more price-focused tactics to compete with Petplan head on.

CHS had the opportunity to help reposition Petplan with a new creative platform. One that demonstrated the true value of Petplan’s policies. And uncover the pitfalls with their competitors’ cheaper, inferior cover.

Noel Fitzpatrick with a Golden Retriever

Best Care was fronted by the brand ambassador Noel Fitzpatrick

The platform, Best Care, was launched as a digital acquisition campaign. Fronted by Channel 4’s Supervet and new brand ambassador – Noel Fitzpatrick. The concept focused on hard-hitting stats and proof points to differentiate Petplan in the market. And highlight that not all pet insurance is the same.

Since going live, we’ve seen strong performance in both paid social and display, leading to our biggest day of sales on social to date.